Marketing Advice, Tips and Ideas
Why Your Marketing Feels Hard (And How to Make it Feel Good Again)
Tired of marketing feeling like a chore? Discover practical ways to inject joy back into your marketing activities and create sustainable habits that actually feel good. No more marketing dread - just simple, effective strategies that work for real humans running real businesses.
From Marketing Overwhelm to Marketing Joy: A Small Business Owner's Guide
Drowning in marketing overwhelm? You're not alone. Discover how to break free from the "do all the things" mindset and create a marketing approach that actually feels good (and gets results). Your permission slip for simpler, more joyful marketing starts here.
Simple marketing strategy: Why 'just enough' beats perfect every time
Tired of complicated marketing strategies that never get implemented? Discover why doing less marketing - but doing it better - could be the game-changer your small business needs. Stop trying to be everywhere and start being effective where it matters most. Learn how to create a simple marketing strategy that actually works.
Planning, pivoting & agile small businesses
Small business planning requires agility. This post explores how to develop an agile business strategy, adapt to change, and achieve sustainable growth.
Marketing renovations
Buying a renovation project with stars of potential in your eyes and actually renovating the project are 2 very different things. But renovating a property gives you lots of opportunities to think of similarities between scraping wallpaper and doing marketing...
Unexpected marketing mistakes
5 of the common marketing mistakes I see small businesses make (and they're probably not what you think).
Can we have some real authenticity in marketing?
I'm bored of the pursuit of polished perfection. Aren't we all?
Making content marketing work for your small business
Discover easy content marketing tips perfect for busy small business owners in this simple guide. Find new ways to connect with your audience, boost trust, and meet your business goals without adding to your workload. Ideal for entrepreneurs who want to improve visibility and foster genuine relationships with their audience.
Why? The one question that will change how you run your business
Your marketing strategy should be built upon purpose. Why do you do what you do? This blog post introduces the idea of purpose in marketing.
83 brilliant books for small businesses: ultimate reading list for 2024
The best book recommendations for small businesses on the topics of marketing, business, personal development, relationships, politics, creativity and more.
Forget hashtags - a social media lightbulb moment
Hashtags - and other social media features - that stop you from posting or showing up at all can be ignored in favour of imperfect visibility. This blog explains why.
3 reasons we fail at marketing goals
Let’s look at the 3 most common reasons why small businesses fail to achieve their marketing goals. Can 2024 be the year you finally do the things you say you want to do?
The answer is almost always "less"
What if instead of chasing “more” all the time, the answer lies in doing less marketing, but doing it better? This blog post asks the question of what less but better marketing could look like.
Brave new beginnings for Sandra
When Do Crew member Sandra Palmer announced the closure of More Than Swim in December, I knew I wanted to understand more about her backstory. In this blog post we chat about the courageous decision to close her business and what the future holds for The Brummy Artist.
Celebrating small business clients in 2023
This Small Business Saturday, I would like to celebrate some of the over 200 small businesses who have been marketing coaching clients, strategy clients, or power hour clients, who are part of the Do Crew or who attended any of my marketing courses. Cheering you on!
6 best business investments (and 3 personal expenses that boost my biz)
6 good business investments and 3 personal investments that benefit my business - a blog written in celebration of 6 years of Goodness Marketing.
The slippery slope of marketing ruts
Getting stuck in a marketing rut inevitably leads to less showing up, less visibility, fewer sales and fewer opportunities.