What makes a good business blog? From choosing useful topics to helping people find your posts, here are seven things that make blogging work harder for your small business.

The best cause marketing campaign I know is a popularity contest for fat bears. It's ridiculous, it's glorious, and it's full of lessons for anyone trying to get people to care about something that matters.

A marketing coach isn't there to give you more things to do. They're there to help you work out what's actually worth doing, and hold you to it.

AI can write a blog post in seconds. So how can a small business still stand out? Here’s why your real voice matters more than ever.

A genuinely good blog post can become multiple pieces of useful content, if you start treating it like a goldmine rather than a one-off. Here's the method.

The blog advice "write for everyone" is well-meaning and completely wrong. Here's why your narrowest idea is usually the one worth writing.

There's a word I want to ban from your marketing content. It's a small thing, but it's a symptom of a much bigger problem with how AI-generated content actually works.

I've recommended 83+ marketing books. But the one thing that's taught me more about marketing than any of them is marketing. Here's why doing is better than reading, and how to start.

Quiet office? Good. Here's what to actually do with your Summer marketing time — website checks, awareness days, content planning and working backwards from Christmas.

Where do you spend your marketing time, and where do your buyers actually come from? For most business owners, those are two very different answers.

You don't have to be everywhere to be successful. Here's how to build a marketing strategy that fits your actual life, not someone else's idea of hustle.

A curated Christmas gift guide featuring unique presents, experiences and services from brilliant UK small businesses in the Do Crew. Shop small, meaningful and local.

Eight years in business! I'm reflecting on what ethical marketing really means, what I’ve learned, and how Goodness Marketing keeps doing marketing that feels good.

Social media engagement really is down - across TikTok, Instagram and Facebook. But your audience hasn’t disappeared; they’re just interacting differently. This post explains what’s actually happening in 2025, how to rethink your metrics, and why relying solely on social media could be holding your marketing back.

I’ve retired my old group marketing programmes to simplify my business and focus on what matters: The Do Crew. Here's why this shift aligns with my values and how it serves you better.