Marketing renovations
Buying a renovation project with stars of potential in your eyes and actually renovating the project are 2 very different things.
Trust me, I know. Three years ago we moved from a new-build house into a 1930s home full of character. Don’t get me wrong, I love this house. But after three years of projects that start as a weekend thing turning into months after the uncovering and rectifying of other issues (broken roof tiles! strange electrics! curious plumbing!), I no longer have rose-tinted glasses about home renovations.
I’ve also spent days doing jobs like steaming, scraping, and stripping wallpaper and wood chip! Which has given me plenty of time to think about the analogies between renovating and marketing.
Getting my kicks where I can... this took 3 coats of paint to cover up!
you can paper over cracks, but at some point you're going to have to deal with issues
other people's choices won't necessarily work for you
sometimes the only way through is with hard work
tough jobs feel better when you make it fun (in my case, with my husband and some banging playlists)
for some jobs, it's better to get professionals in
doing things on the cheap can come back and bite you in future
you need patience - just keep pulling one bit of paper after the other off the wall, and eventually it will be clear
you need to be adaptable to changes and unexpected surprises!
Ultimately, what looked like a quick and easy job hasn’t been.
But that doesn't mean I'm giving up. It just means that I'm going to double down on getting the results I want, work hard, make it fun, tackle the challenges as they come up, and bring in experts where I can/need to.
I think that's a good approach for marketing, too!