5 of the common marketing mistakes I see small businesses make (and they're probably not what you think).

The best book recommendations for small businesses on the topics of marketing, business, personal development, relationships, politics, creativity and more.

Goodness Marketing is 5 years old this week, and I’ve learned a lot about business and marketing since 2017. Here are 101 things I know to be true about running a business and marketing it.

Snowdrops are a perfect metaphor for how we can approach marketing in this tough year. Slow, steady progress even in less-than-perfect conditions! A blog post with more information about The Gentle Marketing Reset.

Feel-good marketing is all about finding what works for you, your business and the wider world. There is no need to follow the masses when the answers are often right in front of you. This blog is a big permission slip to enjoy your marketing, and the ways in which you can find what feels good to you.

A reflection on 4 years of Goodness Marketing, and the lessons I’ve learned as a person and business owner.

Jodie Thackray from Photo + Flourish shares her experience and evolution of small business marketing in this blog post.

Early autumn is a great time to start your Christmas marketing planning. Chances are your ideal customers are already shopping for Christmas, so you need to prep now so you’re ready to jump on the opportunities that come along.

Small business marketing can feel like an overwhelming job, but as this blog shows, you can break marketing tasks into manageable 5-minute actions that build up to progress over time.

Small business marketing advice from shopkeeper Sarah Laker, who is the owner of Stationery Supplies Marple. In this blog, Sarah shares what has worked for her over the past 15 years and how she has used social media to survive lockdown.

Small businesses approach marketing in different ways, but we can all learn from each other. In this interview, web designer and developer Paul Jardine shares how he does marketing, how that has changed and what he’s learned and achieved over the past 6 years.

Politics and marketing do not have to be mutually exclusive. If politics are a part of your core values as a business, you can embrace and even celebrate it. Here’s how.