Marketing Advice, Tips and Ideas
Have yourself a Marple indie Christmas
Marple’s independent shops are giving locals lots of festive cheer. Gavin Sturgeon and Goodness Marketing wanted to celebrate our indies and filmed them on Small Business Saturday.
Small business marketing chat with Jodie of Photo + Flourish
Jodie Thackray from Photo + Flourish shares her experience and evolution of small business marketing in this blog post.
Small business marketing has changed dramatically: Wisdom from stationery shop owner Sarah Laker
Small business marketing advice from shopkeeper Sarah Laker, who is the owner of Stationery Supplies Marple. In this blog, Sarah shares what has worked for her over the past 15 years and how she has used social media to survive lockdown.
Politics and marketing
Politics and marketing do not have to be mutually exclusive. If politics are a part of your core values as a business, you can embrace and even celebrate it. Here’s how.
Ethical marketing and the ethical move
What is ethical marketing and what difference does it make? How we sell matters, which is why I am part of the ethical move, working to create a standard for ethical marketing.
Industry awards with integrity: do they exist?
Ethics are at the heart of Goodness Marketing, so I would only judge industry awards that align with my values. That is why I back the Northern Marketing Awards.