Black Friday is prime time for unethical marketing practices to be rolled out en masse, and for small businesses and independents to feel they have no choice but to follow suit. But there is a different way!

Politics and marketing do not have to be mutually exclusive. If politics are a part of your core values as a business, you can embrace and even celebrate it. Here’s how.

What is ethical marketing and what difference does it make? How we sell matters, which is why I am part of the ethical move, working to create a standard for ethical marketing.

How community and ethics interlink in my business.