Why I’m retiring my old programmes (and what’s next)

Nearly 8 years into running Goodness Marketing, I found myself standing inside a business that didn’t quite feel like mine any more.

There were offers everywhere: workshops, one-to-ones, seasonal programmes, courses, digital products… stacked like boxes in the attic. Some hadn’t been touched in years. Some were still good. Others had served their purpose and quietly faded into the background.

I realised I was running a business that had grown like a house built in pieces.

A loft extension added in 2021. A side return from 2022. A conservatory we used to love, but that now leaked and became unusable in the winter.

So much had been added over the years that it no longer felt like a space that flowed.

And in both my business and my actual home, it became clear: it was time to strip things back and build something that truly served.

A business designed with intention

We’re currently renovating our home. After four years of living here we’re finally taking down two older extensions and replacing them with one space that works better for how we actually live. No awkward joins or workarounds, just one cohesive, intentional design.

This project became the perfect metaphor for my business.

What started as one service became many. I added things in response to client needs, ideas I wanted to explore, or seasonal momentum. Over time, I created:

• The Marketing MOT

• Unlearning Marketing

• Gentle Marketing Reset

• Rut to Riot

• Ignite

• Blog Like You Mean It

• Content to Count On

• Spruce Up Your Insta

• Merry Christmas Marketing

• And many more...

Some of these programmes were genuinely transformational for people (and for me). I’m thinking of Rut to Riot and the Gentle Marketing Reset in particular, as both of these really laid the groundwork for a what I now offer.

But when I stepped back, it was clear: the business was ready for something simpler.

Simplifying isn’t just a strategy, it’s a value

This decision is about more than streamlining. It’s about living the very values I bring into my client work.

Making complicated things simple is at the core of how I approach marketing, and that clarity needs to be reflected in my own business.

So I’m retiring all of the above. Not because they weren’t valuable, but because I now do all of that group work (and more) in one focused, intentional space: the Do Crew.

What the Do Crew offers (that the old programmes didn’t)

The Do Crew is so much more than a membership. It’s the heart of my group work now. It brings together the most effective parts of my past programmes into one space that’s:

• Ongoing, rather than seasonal

• Practical, rather than overwhelming

• Supportive, not prescriptive

It’s where accountability, bite-sized learning, and real-world implementation come together. It’s built for small business owners who don’t just want more information; they want clarity, community, and the momentum to actually do the things that move them forward.

Inside the Do Crew, you’ll find echoes of those past programmes: reframed, refined, and delivered in a way that fits how real small businesses work.

What this means going forward

From this point forward, all of my group programmes and standalone workshops are being retired. (Although I’m still very happy to run workshops for organisations and in memberships!).

Not everything is going away. I’m still offering:

• 1:1 strategy and consultancy

• Done-for-you marketing support

• And my Power Hour service, although it’s being refreshed and will return soon with a new name and updated structure

The focus of this shift is simple: I no longer want to split my group energy across a dozen different offers. Instead, I’ve gathered everything I know about supporting small business owners into one powerful container: the Do Crew.

The old pages — services, group programmes, workshops, shop items — are being phased out. Some will redirect here. Some will quietly go offline. The intention behind all of it is to simplify, strengthen, and serve better.

For you, too — a reminder

This change didn’t happen overnight. It’s taken time, missteps, half-finished ideas, and imperfect action.

If your business feels cluttered, disjointed, or scattered, this is your reminder: you can simplify. You can do it bit by bit. You can build something that finally feels like home.

That’s what I’m doing - in my house, and in my business.

And I’d love to support you as you do the same.