Buying a renovation project with stars of potential in your eyes and actually renovating the project are 2 very different things. But renovating a property gives you lots of opportunities to think of similarities between scraping wallpaper and doing marketing...

5 of the common marketing mistakes I see small businesses make (and they're probably not what you think).

I'm bored of the pursuit of polished perfection. Aren't we all?

Discover easy content marketing tips perfect for busy small business owners in this simple guide. Find new ways to connect with your audience, boost trust, and meet your business goals without adding to your workload. Ideal for entrepreneurs who want to improve visibility and foster genuine relationships with their audience.

Your marketing strategy should be built upon purpose. Why do you do what you do? This blog post introduces the idea of purpose in marketing.

The best book recommendations for small businesses on the topics of marketing, business, personal development, relationships, politics, creativity and more.

Hashtags - and other social media features - that stop you from posting or showing up at all can be ignored in favour of imperfect visibility. This blog explains why.

Let’s look at the 3 most common reasons why small businesses fail to achieve their marketing goals. Can 2024 be the year you finally do the things you say you want to do?

What if instead of chasing “more” all the time, the answer lies in doing less marketing, but doing it better? This blog post asks the question of what less but better marketing could look like.

When Do Crew member Sandra Palmer announced the closure of More Than Swim in December, I knew I wanted to understand more about her backstory. In this blog post we chat about the courageous decision to close her business and what the future holds for The Brummy Artist.

This Small Business Saturday, I would like to celebrate some of the over 200 small businesses who have been marketing coaching clients, strategy clients, or power hour clients, who are part of the Do Crew or who attended any of my marketing courses. Cheering you on!

6 good business investments and 3 personal investments that benefit my business - a blog written in celebration of 6 years of Goodness Marketing.

Getting stuck in a marketing rut inevitably leads to less showing up, less visibility, fewer sales and fewer opportunities.

Bad marketing advice is everywhere, but that doesn’t mean you should follow it (and definitely don’t follow the posting schedule in this post).

Nobody saw this coming: an estate agent writing a song and performing it in the listing for a property she’s selling. A masterclass in marketing - and here’s why.

How to do authentic marketing and avoid woke washing for International Women’s Day.

Why hide what makes you wonderful?

Goodness Marketing is 5 years old this week, and I’ve learned a lot about business and marketing since 2017. Here are 101 things I know to be true about running a business and marketing it.