Christmas marketing tends to fuel over consumption. Is there a way to do ethical marketing during the festive season? In this blog post I share some thoughts about ethical Christmas marketing.

Christmas marketing will look different this year. Already we are seeing stock shortages, not enough drivers to deliver online orders, and a general feeling of uncertainty about what things will look like in the so-called Golden Quarter. How should small businesses approach their Christmas marketing?

Marketing planning can be made more productive for busy small business owners, by establishing a few useful habits and routines and reflecting and learning as you go, as this blog explains.

Brand Yourself is a new no-nonsense guide to branding by Lucy Werner and Hadrien Chatelet. In this blog post I chat to Lucy about small business marketing and branding, and why you should put yourself where you don’t belong.

Sue Bordley had been a teacher for 20 years when she reconnected with her childhood love of writing. Since then she’s published 5 books, including an Amazon Bestseller, and redefined what success looks like for her. Can the key to business success be found in our childhood passions?

Marketing consistency doesn’t have to be about showing up daily. What if your consistency lies in quality rather than quantity? What if marketing planning can be freeing rather than restrictive?

Feel-good marketing is all about finding the practices and habits that work for you. It’s entirely possible to have marketing success and have a good time while working towards it. I explain more in this blog post!

“Blog for your business” is advice that is so frequently dished out by everyone involved in raising small businesses’ profiles online, but how many people blog consistently and successfully? This blog post looks at the factors that make for a good blog.

This blog considers the almost impossible ideals we sometimes hold ourselves to as small business owners. We see seemingly stratospheric growth of others and think anything less than that isn't success. However, there is beauty in being small and growing one by one.

White women in marketing have a responsibility to go beyond black squares and diversity policies to make our industry and world more inclusive. This International Women’s Day, here are some ways we can Choose To Challenge.

Intuitive coach Lisa Pascoe, host of the Bravehearts Rising podcasts, talks to Karen Webber of Goodness Marketing about small business marketing joys, challenges and regrets.

Marketing planning in these uncertain times is a lot like navigating with a map and compass. As long as you’ve got an end goal in mind, it’s all about the micro actions you take, as this blog post explains!

Marple’s independent shops are giving locals lots of festive cheer. Gavin Sturgeon and Goodness Marketing wanted to celebrate our indies and filmed them on Small Business Saturday.

Jodie Thackray from Photo + Flourish shares her experience and evolution of small business marketing in this blog post.

There are 3 hashtags mistakes that businesses make on Instagram every day. This blog explains why you need to stop making them, and what to do instead.

My business has evolved from marketing freelancing to coaching, training and strategising over the last three years. In this blog, I explain lessons learned from my evolution.

Helen Bee of B Double E shares her small business marketing journey. In this blog, Helen tells us how her strange relationship with marketing has changed, and how she has moved from being uncomfortable with traditional marketing to empowered through ethical marketing.

Join me and some of the merriest, brightest marketing souls for some good old chatter about how small businesses can make their Christmas marketing better! Here’s who will be joining me!