Marketing Advice, Tips and Ideas
How the pandemic has changed Christmas shopping
It’s Christmas shopping, but not as we know it. In this blog, we look at how people are likely to shop for Christmas in 2020, and what this means for your marketing.
Merry Christmas Marketing! Why September is a good time to start planning
Early autumn is a great time to start your Christmas marketing planning. Chances are your ideal customers are already shopping for Christmas, so you need to prep now so you’re ready to jump on the opportunities that come along.
A 5-minute marketing job for every day this month
Small business marketing can feel like an overwhelming job, but as this blog shows, you can break marketing tasks into manageable 5-minute actions that build up to progress over time.
Small business marketing has changed dramatically: Wisdom from stationery shop owner Sarah Laker
Small business marketing advice from shopkeeper Sarah Laker, who is the owner of Stationery Supplies Marple. In this blog, Sarah shares what has worked for her over the past 15 years and how she has used social media to survive lockdown.
Marketing success favours the prepared
When things in your business slow down - as they do for many of us in August - the best thing you can do is prepare your marketing so you are ready to take advantage of whatever comes in the final third of the year.
A small business marketing chat with a Wise Owl
Wise Owl Training has been in business nearly 3 decades, so owner Andy Brown has learned a thing or two about small business marketing. Here he shares his take on it!
Small business blogging ideas for July
32 ideas and topics to inspire small businesses to blog this month (or any month!).
Effective marketing doubled my site traffic: small business marketing with Paul Jardine
Small businesses approach marketing in different ways, but we can all learn from each other. In this interview, web designer and developer Paul Jardine shares how he does marketing, how that has changed and what he’s learned and achieved over the past 6 years.
Blogging for business in 2020: yes, it still works!
Blogging for business is still a great marketing option for small businesses in 2020. Here's how to use it to showcase your expertise while boosting your SEO and fuelling your social media.
Politics and marketing
Politics and marketing do not have to be mutually exclusive. If politics are a part of your core values as a business, you can embrace and even celebrate it. Here’s how.
Ethical marketing and the ethical move
What is ethical marketing and what difference does it make? How we sell matters, which is why I am part of the ethical move, working to create a standard for ethical marketing.
Top tools and apps to make small business marketing simple
The top tools and apps that make small business marketing simpler, easier and more effective, and can save you time and effort.
Easy small business marketing wins for lockdown
There are lots of quick and easy marketing jobs that small businesses can do during lockdown to push themselves forward. Here are 7 ideas to get you started.
Three marketing jobs for every small business in lockdown
Lockdown has brought some perspective to small business owners who have some distance between them and their usual way of doing things. Here are three things we can all do to strengthen our marketing during the pandemic.
Now is not the time for social media distancing
The global pandemic might dominate our thoughts and how we live our lives, but that doesn’t mean it is all people want to see on social media. But what to post? If you’re struggling to identify the right kind of content, this post might help.
Wilderness Tonic At Home: Resources
Resources to help small business owners during the COVID-19 pandemic.
#MakeYourMarch
#MakeYourMarch is a daily marketing task for small businesses which will run every day in March 2020. It’s ideal for business owners who feel they never have enough time to do marketing so they end up doing nothing!
The Wilderness Tonic retreat [January 2020]
The Wilderness Tonic retreat for creative business owners was held in the Peak District for the second time in January 2020. Here’s what happened.