Marketing Advice, Tips and Ideas

Karen Webber Karen Webber

Can your childhood passions unlock business success?

Sue Bordley had been a teacher for 20 years when she reconnected with her childhood love of writing. Since then she’s published 5 books, including an Amazon Bestseller, and redefined what success looks like for her. Can the key to business success be found in our childhood passions?

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Karen Webber Karen Webber

The marketing consistency conundrum

Marketing consistency doesn’t have to be about showing up daily. What if your consistency lies in quality rather than quantity? What if marketing planning can be freeing rather than restrictive?

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Karen Webber Karen Webber

Feel-good marketing: the key to sustainable success

Feel-good marketing is all about finding the practices and habits that work for you. It’s entirely possible to have marketing success and have a good time while working towards it. I explain more in this blog post!

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Karen Webber Karen Webber

Things every good blog should have

“Blog for your business” is advice that is so frequently dished out by everyone involved in raising small businesses’ profiles online, but how many people blog consistently and successfully? This blog post looks at the factors that make for a good blog.

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Karen Webber Karen Webber

The Power of One

This blog considers the almost impossible ideals we sometimes hold ourselves to as small business owners. We see seemingly stratospheric growth of others and think anything less than that isn't success. However, there is beauty in being small and growing one by one.

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Karen Webber Karen Webber

How to plan your marketing in an uncertain year

Marketing planning in these uncertain times is a lot like navigating with a map and compass. As long as you’ve got an end goal in mind, it’s all about the micro actions you take, as this blog post explains!

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Small business marketing has changed dramatically: Wisdom from stationery shop owner Sarah Laker

Small business marketing advice from shopkeeper Sarah Laker, who is the owner of Stationery Supplies Marple. In this blog, Sarah shares what has worked for her over the past 15 years and how she has used social media to survive lockdown.

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