Marketing Advice, Tips and Ideas
Can your childhood passions unlock business success?
Sue Bordley had been a teacher for 20 years when she reconnected with her childhood love of writing. Since then she’s published 5 books, including an Amazon Bestseller, and redefined what success looks like for her. Can the key to business success be found in our childhood passions?
The marketing consistency conundrum
Marketing consistency doesn’t have to be about showing up daily. What if your consistency lies in quality rather than quantity? What if marketing planning can be freeing rather than restrictive?
Feel-good marketing: the key to sustainable success
Feel-good marketing is all about finding the practices and habits that work for you. It’s entirely possible to have marketing success and have a good time while working towards it. I explain more in this blog post!
Things every good blog should have
“Blog for your business” is advice that is so frequently dished out by everyone involved in raising small businesses’ profiles online, but how many people blog consistently and successfully? This blog post looks at the factors that make for a good blog.
The Power of One
This blog considers the almost impossible ideals we sometimes hold ourselves to as small business owners. We see seemingly stratospheric growth of others and think anything less than that isn't success. However, there is beauty in being small and growing one by one.
White women in marketing, it's time to Choose To Challenge
White women in marketing have a responsibility to go beyond black squares and diversity policies to make our industry and world more inclusive. This International Women’s Day, here are some ways we can Choose To Challenge.
Lisa Pascoe on small business marketing joys, challenges and regrets
Intuitive coach Lisa Pascoe, host of the Bravehearts Rising podcasts, talks to Karen Webber of Goodness Marketing about small business marketing joys, challenges and regrets.
How to plan your marketing in an uncertain year
Marketing planning in these uncertain times is a lot like navigating with a map and compass. As long as you’ve got an end goal in mind, it’s all about the micro actions you take, as this blog post explains!
Have yourself a Marple indie Christmas
Marple’s independent shops are giving locals lots of festive cheer. Gavin Sturgeon and Goodness Marketing wanted to celebrate our indies and filmed them on Small Business Saturday.
Small business marketing chat with Jodie of Photo + Flourish
Jodie Thackray from Photo + Flourish shares her experience and evolution of small business marketing in this blog post.
Making a hash of hashtags (and what to do instead)
There are 3 hashtags mistakes that businesses make on Instagram every day. This blog explains why you need to stop making them, and what to do instead.
3 lessons from 3 years running my marketing business
My business has evolved from marketing freelancing to coaching, training and strategising over the last three years. In this blog, I explain lessons learned from my evolution.
Bee Authentic: small business marketing that feels good
Helen Bee of B Double E shares her small business marketing journey. In this blog, Helen tells us how her strange relationship with marketing has changed, and how she has moved from being uncomfortable with traditional marketing to empowered through ethical marketing.
Christmas Marketing Carols: an Instagram Live series
Join me and some of the merriest, brightest marketing souls for some good old chatter about how small businesses can make their Christmas marketing better! Here’s who will be joining me!
How the pandemic has changed Christmas shopping
It’s Christmas shopping, but not as we know it. In this blog, we look at how people are likely to shop for Christmas in 2020, and what this means for your marketing.
Merry Christmas Marketing! Why September is a good time to start planning
Early autumn is a great time to start your Christmas marketing planning. Chances are your ideal customers are already shopping for Christmas, so you need to prep now so you’re ready to jump on the opportunities that come along.
A 5-minute marketing job for every day this month
Small business marketing can feel like an overwhelming job, but as this blog shows, you can break marketing tasks into manageable 5-minute actions that build up to progress over time.
Small business marketing has changed dramatically: Wisdom from stationery shop owner Sarah Laker
Small business marketing advice from shopkeeper Sarah Laker, who is the owner of Stationery Supplies Marple. In this blog, Sarah shares what has worked for her over the past 15 years and how she has used social media to survive lockdown.