Marketing Advice, Tips and Ideas
Marketing success favours the prepared
When things in your business slow down - as they do for many of us in August - the best thing you can do is prepare your marketing so you are ready to take advantage of whatever comes in the final third of the year.
A small business marketing chat with a Wise Owl
Wise Owl Training has been in business nearly 3 decades, so owner Andy Brown has learned a thing or two about small business marketing. Here he shares his take on it!
Small business blogging ideas for July
32 ideas and topics to inspire small businesses to blog this month (or any month!).
Effective marketing doubled my site traffic: small business marketing with Paul Jardine
Small businesses approach marketing in different ways, but we can all learn from each other. In this interview, web designer and developer Paul Jardine shares how he does marketing, how that has changed and what he’s learned and achieved over the past 6 years.
Blogging for business in 2020: yes, it still works!
Blogging for business is still a great marketing option for small businesses in 2020. Here's how to use it to showcase your expertise while boosting your SEO and fuelling your social media.
Politics and marketing
Politics and marketing do not have to be mutually exclusive. If politics are a part of your core values as a business, you can embrace and even celebrate it. Here’s how.
Ethical marketing and the ethical move
What is ethical marketing and what difference does it make? How we sell matters, which is why I am part of the ethical move, working to create a standard for ethical marketing.
Top tools and apps to make small business marketing simple
The top tools and apps that make small business marketing simpler, easier and more effective, and can save you time and effort.
Easy small business marketing wins for lockdown
There are lots of quick and easy marketing jobs that small businesses can do during lockdown to push themselves forward. Here are 7 ideas to get you started.
Three marketing jobs for every small business in lockdown
Lockdown has brought some perspective to small business owners who have some distance between them and their usual way of doing things. Here are three things we can all do to strengthen our marketing during the pandemic.
Now is not the time for social media distancing
The global pandemic might dominate our thoughts and how we live our lives, but that doesn’t mean it is all people want to see on social media. But what to post? If you’re struggling to identify the right kind of content, this post might help.
Wilderness Tonic At Home: Resources
Resources to help small business owners during the COVID-19 pandemic.
#MakeYourMarch
#MakeYourMarch is a daily marketing task for small businesses which will run every day in March 2020. It’s ideal for business owners who feel they never have enough time to do marketing so they end up doing nothing!
The Wilderness Tonic retreat [January 2020]
The Wilderness Tonic retreat for creative business owners was held in the Peak District for the second time in January 2020. Here’s what happened.
Marple independents Christmas shopping guide
If you love your town, support its independent shops. Here in Marple we are spoilt for choice with independents selling everything you need for Christmas and beyond. This post celebrates some of them.
The Wilderness Tonic: a retreat for creative business owners
What if we gave small business owners the chance to connect with themselves, like-minded people and nature to regain clarity and focus? That’s what we tried to do with The Wilderness Tonic - a retreat for creative business owners in the heart of the Peak District.
Industry awards with integrity: do they exist?
Ethics are at the heart of Goodness Marketing, so I would only judge industry awards that align with my values. That is why I back the Northern Marketing Awards.
'Tis the season to kickstart your Christmas marketing (and here's why)
There’s no time like the present when it comes to planning your Christmas marketing if you’re a small business. Here’s why it helps to get started sooner rather than later.