Marketing coaching

There are two things marketers love: clear communication and a good acronym or abbreviation for a marketing theory. So what better way to clearly explain Goodness Marketing coaching to you than by means of the 5Ws and a H (though someone really needs to rebrand this abbreviation!).

Read on for the Why, What, Who, Where, When and How of coaching with Goodness Marketing.

 
 
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Why do people have a marketing coach?

Start with why is my marketing mantra, so let’s start with that now.

People have varied individual reasons for choosing to work with a marketing coach (just like people have different reasons for choosing a personal trainer). However, almost everyone I speak to feels they lack the time, resources or skills to ensure success with their marketing efforts. Many feel stuck in a marketing rut. They keep doing the same sort of things, meaning their marketing is stale, uninspired and becoming less and less successful.

Working with a good marketing coach can snap you out of the downward spiral of marketing mediocrity. It can help guide you, unlock hidden potential in you and your organisation, and move you to new heights.


Who this is for

Marketing coaching is for anyone who needs new marketing direction, creative ideas and a fresh pair of eyes on their marketing activities and strategy.

Here at Goodness Marketing, we work with organisations that make the world a better place, including independent businesses and startups, established organisations with a commitment to CSR, charities and not-for-profits.

Who this is by

Hi, I’m Karen. I’ve worked in marketing and communications for the best part of two decades, in agency and in-house settings, with voluntary groups and most recently as the owner of Goodness Marketing.

I set up Goodness Marketing because I wanted to combine two of my passions: making the world a better place, and marketing (read more about my backstory here). I help people and organisations with their marketing strategy, content creation, training and coaching - and I genuinely love what I do.

Most marketing coaches have skills and knowledge (one would hope!). But what people tell me they value about me specifically is my creativity, energy, passion and commitment. In their own words:

“Karen took the fear out of marketing and changed the way I looked at promoting my business.” - Helen, Designer

“Karen’s knowledge and passion for helping small businesses reach their potential radiates, inspires and is infectious.” - Emma, Business Owner

“I’ve learnt more in these couple of hours with Karen than in years of trying to figure it out.” - Aarti, Business Owner

Karen webber, Marketing coach and goodness marketing founder

Karen webber, Marketing coach and goodness marketing founder


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What it entails

Working with me is as simple as ABC (another acronym!). Here’s what you can expect.

Accountability

We will chat regularly (every 2-4 weeks depending on the package you choose) to go over your goals, actions and progress. Calls are followed up with notes and clear action points.

Bravery

Coaching will push you out of your comfort zone. You will learn new skills and try new things. We will experiment, fail a bit (probably), learn from it, dust ourselves off and try again. Change can be scary, but stagnation is scarier.

Cornerstones

Yes, we will try to make some quick wins along the way, but working towards marketing success doesn’t involve cutting corners. Instead, we will give you the solid cornerstones upon which to build a sustainable marketing strategy that continues to reap rewards for you. We’ll focus on changing your old marketing habits into new, better ones, and on building your knowledge and toolkit so you stay ahead of the curve.


Where it happens

Coaching happens predominantly via Skype calls, which will be scheduled in advance. There’s no travelling needed, no time away from running your business and no excuses! You also have access to me via email, so you can check in with me when you have questions or need a second opinion on marketing campaigns or strategies you’re working on.

When can we start?

As soon as possible, or later on in the year. It is up to you.

How do we get started?

If you’re interested in marketing coaching, get in touch so we can arrange an exploratory call and see if we are a good fit.

There are two packages to choose from:

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Kickstart programme (3 months)

What you get:

  • 6 fortnightly coaching calls (up to 45 minutes each)

  • Digital workbook full of marketing theory, examples and exercises

  • Objectives and progress tracking

  • Tailored fortnightly challenges

  • 3 months of email access to me - just drop me a line if you have a quick question, need clarification or a second opinion

  • 10% off all other Goodness Marketing services and products for 3 months after conclusion of the programme

Investment:

£450 or 3 monthly payments of £155*

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Evolve programme (6 months)

What you get:

  • 6 monthly coaching calls (up to an hour each)

  • Digital workbook full of marketing theory, examples and exercises

  • Objectives and progress tracking

  • Tailored monthly challenges

  • 6 months of email access to me - just drop me a line if you have a quick question, need clarification or a second opinion

  • 10% off all other Goodness Marketing services and products for 6 months after conclusion of the programme

Investment:

£650 or 6 monthly payments of £110**

**10% discount applies for Marple businesses and for anyone who has attended my Goodness Marketing training courses

Ready to make 2019 your most successful year yet? Contact me via the button below so we can chat and see if we’re a good fit.