Marketing coaching with an impact-led business

I love when someone I trust says “oh you must meet so-and-so, you have lots in common”.

This was what my friend Alex said when he told me about Edwin Colyer, founder of science communication agency Scientia Scripta - and he wasn’t wrong!

I immediately liked Edwin, a true purpose-driven leader who is all about putting people and planet first, and infusing kindness into life and business.

Edwin claims that before we worked together he and his small team were “fairly clueless about marketing”, but I think he was underselling himself… However, they did want to take a strategic marketing approach and have a plan in place to work to within limited capacity.

How we worked together

The focus of our time together was to put a marketing strategy in place that took into consideration both the values of Scientia Scripta and the size of their team (a small group who did ALL the things from client delivery to sales and tech support…).

Edwin told me he appreciated that I was able to adjust my marketing advice to be “pragmatic and contextualised” to the current position of the business. This is something I really do pride myself on.

Because it’s one thing coming up with fancy marketing plans, and there are many formulas and blueprints that can be followed. But if these plans don’t align with the goals and values of the business, or they aren’t in a position to implement these activities consistently, then it won’t serve them!

What we achieved together

Despite being only a small team at a time of lots of change in the business, Scientia Scripta got absolutely loads done during our time together.

Here’s a flavour…

• Posting regular, planned social media posts (based on 3-month campaign plans to share specific messages).

• Learning to think about the value Scientia Scripta brings, not the activity they do - they are now creating client case studies that focus on the value and outcomes they deliver.

• Set up a monthly marketing day for the leadership team.

• Hired a freelance marketing and PR provider for four months.

• Embracing an ethos of "do something, even if imperfect".

• Launched a newsletter (subscriber numbers growing).

• Hired a Sales and Marketing Lead.

• Put a sales and marketing strategy and plan in place for 2024.

I know I’m biased, but I think there’s so much here of which to be proud. Not bad at all for people who said they were “clueless” about marketing, right 😉. And we had a nice time together too!

What Edwin said about my marketing coaching

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