Marketing coaching for clarity and confidence

I have had many marketing coaching discovery calls, but I’ll probably never forget the one I had with money coach Talia Loderick.

Nobody does their research better than Talia. “I’ve read your blogs and I really like how you talk about ethical marketing,” she said. “And I’ve listened to podcasts you’ve been on and what you say really resonates with me.”

Now here’s the thing about podcasts. Being a podcast guest feels so easy and fun to me that I often just blather on, forgetting I’m being recorded. And because like many people I can’t stand the sound of my own voice, I never listen back to what I said.

So throughout my conversation with Talia I kept thinking “what if I don’t live up to her expectations?” and “what if she doesn’t like the IRL version of the persona she encountered online?”. I like to think we’re all a bit funny like that sometimes.

Anyway, as it turns out that was all in my head and Talia wanted to work together.

I was thrilled, because I love what Talia does and the energy she brings to her work. Talia is an incredibly passionate money coach on a mission to demystify personal finance and make money management an accessible and empowering experience for everyone.

(It bothers me a lot that my kids are taught about Egyptian mummies and fronted adverbials but not really about how to budget, manage debt and find the best deal on utilities.)

Talia’s marketing strategy goals and results

Talia wanted my help to refine her marketing strategy and plans so she could start to implement with confidence. It was important that the marketing Talia does aligns with the ethos and goals of TLC (Talia Loderick Coaching).

Talia wasn’t a marketing beginner but she had tried to do this work on her own and had ended up with too much research and too many notes. “I was drowning in it all!” Talia told me afterwards.

Our journey began with a clear set of objectives:

• To develop and refine Talia’s marketing messages, ensuring they were clear, compelling, and aligned with her brand.

• To create clear audience profiles, so she could talk about her services more effectively.

• To oversee the design and launch of a new website that would not only enhance her brand's visibility but also accurately position her services in the marketplace.

Talia told me that from our early 121 marketing coaching sessions together, my approach transformed her thinking and helped her pin down her business and marketing fundamentals. “It gave me clarity at a time of confusion,” she says.

Marketing achievements unlocked

Working closely with Talia, I'm proud to say we accomplished these goals:

• Marketing messages: We distilled the TLC brand essence into 10 key marketing messages, providing a solid foundation for all her communication efforts.

• Audience profiles: By identifying 4 specific audience segments and drilling down into their motivations and behaviours, we sharpened Talia's focus, enabling her to communicate more directly and effectively with her potential clients.

• Website launch: I connected Talia with a talented website designer from my network, and together, they created a website that beautifully showcases her business and significantly improves her brand's online presence.

I’m particularly proud of the fact that this process not only simplified Talia’s approach but also transformed her marketing strategy, giving her a renewed sense of confidence. Because I truly believe the world is a better place with more Talia in it!

What Talia said about my marketing coaching

Talia was looking for an ethical marketing coach, and our values aligned perfectly from the start. This was a solid foundation for a trusting and productive coaching relationship from the start.

Here’s what Talia said about our time together.

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