Marketing strategy for small businesses

Marketing strategy is one of those things that’s often either overlooked or overcomplicated for small businesses.

Marketing strategy doesn’t have to be complicated or convoluted. At its heart, marketing strategy is a plan of action underpinned by a good understanding of why you’re doing things.

Ultimately, it’s about knowing who you are as a business, what your messages are, who you want to connect with and how they buy.

Of course, there is nuance in this, but at the core it is really simple - and I can show you how.

Putting solid marketing foundations in place will reap rewards: better marketing that’s delivered more efficiently and effectively, reaching the right people and inspiring them to move closer to you. And - crucially for busy business owners - with less stress!

A good strategy is key to marketing that feels:
✓ effective
✓ efficient
✓ easier

It’s entirely possible to do marketing that feels good, does good and gets good results. Read more about me and my marketing philosophy.

Here’s how I can help you with this.

Small business marketing strategy

Let’s make sense of your marketing together.

Whether you need to start from the beginning with your marketing strategy or you need a fresh perspective on your existing plans, I can help you gain clarity, focus and new energy.

I don’t believe one-size-fits-all when it comes to marketing strategies. I know your business and its challenges and goals are unique, which is why I tailor my offering to you.

I have 2 marketing strategy offerings for small businesses.

Marketing strategy in a day

A full day (in person or on Voxer) spent figuring out the foundations of your marketing strategy and putting together a marketing action plan that’s clear, simple, tailored to your business, and sustainable for you.

You’ll leave not only buzzing with fresh ideas, inspiration and motivation, but also the know-how to make it happen.

After our day together, you have Voxer/email access to me for a further month with anything that comes up, and we will then wrap things up with a 1:1.

You will have the option of booking ongoing monthly accountability calls or marketing “doing”.

In-person marketing strategy days are usually held in Manchester, but do get in touch to chat if you live further afield.

Cost: £1,000 (payment plans available)

Marketing strategy done for/with you

Over 6 weeks we will have regular chats about your business objectives, marketing plans and tactics. Between calls, I will work on your marketing strategy, so that at the end of our time together you will have a simple document outlining what marketing to do when so your actions contribute to the bottom line.

You’ll have in place the solid foundations to do marketing that is aligned with your business goals, as well as the clear steps you can take to get you there with your marketing plan.

It will be tailored to you and devoid of jargon and things that you don’t want to do. Promise!

Cost: £3,000 (payment plans available)

As always, Marple businesses get a 10% discount on all Goodness Marketing services.

Availability: I’m now chatting about marketing strategy work for 2025. Let’s chat now and make next year your best yet!

From marketing strategy to action

It’s one thing making marketing plans, but it can be another story making them a reality. Between me and my trusted collaborators, we can put your plans into action. From to-do to ta-dah!

As a marketing generalist, there’s a lot I can do for you, meaning you can get on with the work you actually love doing, and leave marketing to me. I also work closely with freelancers I trust and who are hand-picked based on your business and objectives.

Marketing activities we can do for you include:

• Content writing

• Proofreading

• Social media management

• Web design and development

• Photography

• Videography

• Graphic design

• Illustration

• SEO