Marketing that feels good for BOTH sides? Absolutely, as this milk salesman reminded me!
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9 summer marketing tips to help you do more with less!
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Snowdrops are a perfect metaphor for how we can approach marketing in this tough year. Slow, steady progress even in less-than-perfect conditions! A blog post with more information about The Gentle Marketing Reset.
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Should we keep doing marketing during the war in Ukraine? Is it even possible to do ethical marketing in times of global crisis? This blog looks at how conscious businesses can approach marketing in these times.
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Marketing goalsetting can feel intimidating, overwhelming and pointless. How can you set marketing goals that will actually be helpful to your business, achievable and sustainable? In this post, I share some advice about how to set marketing goals that don't suck.
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This year I set myself the challenge to actually finish reading 25 books. With 2 weeks to go, I’m 20% off target, but I’ve taken the time to share one-liner reviews of the 20 books I have read in this blog!
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Black Friday is prime time for unethical marketing practices to be rolled out en masse, and for small businesses and independents to feel they have no choice but to follow suit. But there is a different way!
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How focusing on one client, one subscriber, one idea at a time can have powerful ripple effects for your marketing and business.
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Feel-good marketing is all about finding what works for you, your business and the wider world. There is no need to follow the masses when the answers are often right in front of you. This blog is a big permission slip to enjoy your marketing, and the ways in which you can find what feels good to you.
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The third Wilderness Tonic retreat for creative business owners was held at The Gathering in Edale in October 2021. Here’s how the day went, including some gorgeous photos by Karen Staniland-Platt.
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A reflection on 4 years of Goodness Marketing, and the lessons I’ve learned as a person and business owner.
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Christmas marketing tends to fuel over consumption. Is there a way to do ethical marketing during the festive season? In this blog post I share some thoughts about ethical Christmas marketing.
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Christmas marketing will look different this year. Already we are seeing stock shortages, not enough drivers to deliver online orders, and a general feeling of uncertainty about what things will look like in the so-called Golden Quarter. How should small businesses approach their Christmas marketing?
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Marketing planning can be made more productive for busy small business owners, by establishing a few useful habits and routines and reflecting and learning as you go, as this blog explains.
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Brand Yourself is a new no-nonsense guide to branding by Lucy Werner and Hadrien Chatelet. In this blog post I chat to Lucy about small business marketing and branding, and why you should put yourself where you don’t belong.
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Sue Bordley had been a teacher for 20 years when she reconnected with her childhood love of writing. Since then she’s published 5 books, including an Amazon Bestseller, and redefined what success looks like for her. Can the key to business success be found in our childhood passions?
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Marketing consistency doesn’t have to be about showing up daily. What if your consistency lies in quality rather than quantity? What if marketing planning can be freeing rather than restrictive?
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Feel-good marketing is all about finding the practices and habits that work for you. It’s entirely possible to have marketing success and have a good time while working towards it. I explain more in this blog post!
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