Politics and marketing do not have to be mutually exclusive. If politics are a part of your core values as a business, you can embrace and even celebrate it. Here’s how.

What is ethical marketing and what difference does it make? How we sell matters, which is why I am part of the ethical move, working to create a standard for ethical marketing.

The top tools and apps that make small business marketing simpler, easier and more effective, and can save you time and effort.

There are lots of quick and easy marketing jobs that small businesses can do during lockdown to push themselves forward. Here are 7 ideas to get you started.

Lockdown has brought some perspective to small business owners who have some distance between them and their usual way of doing things. Here are three things we can all do to strengthen our marketing during the pandemic.

The global pandemic might dominate our thoughts and how we live our lives, but that doesn’t mean it is all people want to see on social media. But what to post? If you’re struggling to identify the right kind of content, this post might help.

Resources to help small business owners during the COVID-19 pandemic.

#MakeYourMarch is a daily marketing task for small businesses which will run every day in March 2020. It’s ideal for business owners who feel they never have enough time to do marketing so they end up doing nothing!

The Wilderness Tonic retreat for creative business owners was held in the Peak District for the second time in January 2020. Here’s what happened.

If you love your town, support its independent shops. Here in Marple we are spoilt for choice with independents selling everything you need for Christmas and beyond. This post celebrates some of them.

What if we gave small business owners the chance to connect with themselves, like-minded people and nature to regain clarity and focus? That’s what we tried to do with The Wilderness Tonic - a retreat for creative business owners in the heart of the Peak District.

Ethics are at the heart of Goodness Marketing, so I would only judge industry awards that align with my values. That is why I back the Northern Marketing Awards.

There’s no time like the present when it comes to planning your Christmas marketing if you’re a small business. Here’s why it helps to get started sooner rather than later.

Motivation or inspiration may get you started with your marketing, but what will keep you going is good marketing habits. This blog has some top tips for creating sustainable and feel-good marketing habits for small businesses.

Stop making excuses and do the work. It’s the only way to reach your marketing and business goals.

What happens when you don’t own the basket into which you put all your marketing eggs?