A charity marketing strategy that works

Read all about the B2B marketing strategy work that made me remember how good it feels to work as part of a wider marketing team…

Scientia Scripta founder Edwin Colyer.

I have been calling myself happily unemployable for around 8 years now, but working with the marketing team of TLC: Talk, Listen, Change has reminded me how amazing it can be to be part of a team.

In 2024 and 2025 I supported Alison Palmer, Head of Marketing at this national charity, to establish a B2B (business-to-business) communications strategy and enhance what they were already doing on the B2C (business-to-consumer) side.

The team had lots of good ideas and a clear sense of purpose, but needed help shaping a joined-up approach, especially for their B2B work.

This was a really collaborative process. Alison was clear on what she needed, and we built things in a way that worked for the charity’s team. My role was to bring fresh ideas, help keep things moving, and offer some outside perspective.

“Karen is really inspiring and fun to work with. She is extremely efficient and produces a lot of great content in a short amount of time. Nothing is too much trouble and she works really well with existing teams.”

— Alison Palmer, Head of Marketing at TLC: Talk, Listen, Change

How we worked together

For Alison, it was important to have someone who could be both strategic and hands-on - someone who could help shape the bigger picture while also getting stuck into the detail.

“I love Karen’s “can do” attitude, her endless energy, positivity and abundance of ideas. She will go the extra mile and meet tight timescales and is extremely efficient in terms of what she produces in the time she works.”

— Alison Palmer, Head of Marketing at TLC: Talk, Listen, Change

A charity marketing strategy that works

Read all about the B2B marketing strategy work that made me remember how good it feels to work as part of a wider marketing team…

How we worked together

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Thanks!