Bad marketing advice is everywhere, but that doesn’t mean you should follow it (and definitely don’t follow the posting schedule in this post).

Nobody saw this coming: an estate agent writing a song and performing it in the listing for a property she’s selling. A masterclass in marketing - and here’s why.

How to do authentic marketing and avoid woke washing for International Women’s Day.

Why hide what makes you wonderful?

Goodness Marketing is 5 years old this week, and I’ve learned a lot about business and marketing since 2017. Here are 101 things I know to be true about running a business and marketing it.

Get the small business owner in your life a Christmas gift they’d actually want and put to good use!

How should small businesses change their marketing after the death of Queen Elizabeth? This blog gives tips and advice.

Marketing that feels good for BOTH sides? Absolutely, as this milk salesman reminded me!

9 summer marketing tips to help you do more with less!

Snowdrops are a perfect metaphor for how we can approach marketing in this tough year. Slow, steady progress even in less-than-perfect conditions! A blog post with more information about The Gentle Marketing Reset.

Should we keep doing marketing during the war in Ukraine? Is it even possible to do ethical marketing in times of global crisis? This blog looks at how conscious businesses can approach marketing in these times.

Marketing goalsetting can feel intimidating, overwhelming and pointless. How can you set marketing goals that will actually be helpful to your business, achievable and sustainable? In this post, I share some advice about how to set marketing goals that don't suck.

This year I set myself the challenge to actually finish reading 25 books. With 2 weeks to go, I’m 20% off target, but I’ve taken the time to share one-liner reviews of the 20 books I have read in this blog!

Black Friday is prime time for unethical marketing practices to be rolled out en masse, and for small businesses and independents to feel they have no choice but to follow suit. But there is a different way!

How focusing on one client, one subscriber, one idea at a time can have powerful ripple effects for your marketing and business.

Feel-good marketing is all about finding what works for you, your business and the wider world. There is no need to follow the masses when the answers are often right in front of you. This blog is a big permission slip to enjoy your marketing, and the ways in which you can find what feels good to you.

The third Wilderness Tonic retreat for creative business owners was held at The Gathering in Edale in October 2021. Here’s how the day went, including some gorgeous photos by Karen Staniland-Platt.

A reflection on 4 years of Goodness Marketing, and the lessons I’ve learned as a person and business owner.