Gentle Marketing Reset
Forget what mainstream marketing advice tells you about how you ‘should’ be doing ALL the marketing things, and RIGHT NOW.
You absolutely can go at your own pace AND have fun AND get results.
Slow progress is still progress.
It’s no surprise marketing makes small business owners feel overwhelmed a lot of the time. There’s a cacophony of marketing advice out there, and a lot of it is bullshit. It’s hard to know what to pay attention to and which “secret formulas”, shoulds and other marketing nonsense you can safely ignore.
Believe me when I say that instead of feeling frazzled when it comes to marketing, you can:
figure out what will work best for you (your business AND you as a person),
prioritise what will have an actual positive impact on what matters most in your biz,
confidently say no to marketing that doesn’t feel good to you, and
create a marketing habit that helps you take meaningful and sustainable action towards your goals.
The Gentle Marketing Reset can help you learn to do marketing that feels good and gets good results, without having to rely on you feeling motivated or inspired.
All at the pace you set.
After all, baby steps will still move you forward!
What is the Gentle Marketing Reset?
The Gentle Marketing Reset is a group programme that’s all about giving you a bit of structure with your marketing while leaving lots of room for finding your own way.
You’ll learn the simple, basic foundations of good marketing and grow in confidence to find your own way with marketing. With the support and encouragement of me and your fellow learners, you’ll also take steady, consistent and manageable ACTION during the programme.
At the end of the programme you’ll have:
solid marketing foundations in place,
a plan for the rest of the year,
practised new sustainable marketing habits, and
new business buddies to cheer you on and keep you accountable!
And after the conclusion of the programme you will have a 1:1 accountability call with me to help keep up the momentum.
I’ve run the Gentle Marketing Reset 5 times in the past, and I know it works because people tell me it does.
The details
The Gentle Marketing Reset is a combination of workshops, homework, virtual co-working sessions and Q&As (but I promise it is a lot more fun than it sounds). It runs over 3 months, each month with a specific theme.
There are 3 sessions a month (on Zoom and recorded for anyone who can’t/doesn’t want to attend live).
Workshop - a learning session where I will share my knowledge on the topic of the month. You’ll get some homework so you can go away and start applying the knowledge in your own context.
Co-working - a session guided by me, where you take action. This could be doing the homework, implementing a marketing idea, writing a post - the main thing is that in this hour you get marking sh*t done. It takes place on Zoom and in silence (bar the intro, a short break in the middle and the conclusion). However, I am available throughout on chat to answer any questions, give feedback and provide a second pair of expert eyes.
Q&A - submit questions beforehand or during the session and I’ll answer them as best I can. These questions can be general or directly related to your own marketing.
Then in the next quarter, each participant will have a 1:1 accountability call with me to help you stay on track. Oh, and we have a wrap party, of course!
Bonus content
You will also get access to some insights from guest experts on the programme, including recorded sessions about SEO, social media and podcasting.
Podcasting
Lucy Critchley knows everything there is to know about starting a podcast.
If you have ever toyed with the idea of starting your own, or you’re just nosy about how it all works, my chat with Lucy will give you the insights you need!
Social media & storytelling
Yolanda Sissing is a super talented storyteller and social media strategist.
One of the things I love most about Yolanda’s approach is that it is always well considered and never chases the hype.
Get your site found in search (SEO)
SEO is one of those topics that can become overwhelming quite quickly. But when Paul Jardine explains it, it feels simple and doable!
In our chat, we cover some basics about practical things anyone can do to improve their chances of the right buyers finding them online.
PJWD website (also check out his fantastic SEO course)
Feedback about the Gentle Marketing Reset
Dates for the next Gentle Marketing Reset
In 2023, the Gentle Marketing Reset will run from March - June, with your accountability call taking place by the end of September.
Details will be released to people on the interest list first. I’ve not yet decided on price/early bird offers yet, but if I run any special prices, they will be available to people who have joined this list.
Cost
The cost for the 2023 Gentle Marketing Reset isn’t yet finalised, but as always a payment plan will be available at no extra cost, and there will be limited free spaces available to business owners who are underrepresented or with intersectional identities, and whose businesses align with my values.
“Karen knows everything you need to know about marketing. She’s incredibly generous with her knowledge, full of passion and enthusiasm, and you’ll find yourself feeling inspired in no time! She’s also a lovely person. I highly recommend her. ”
“Karen’s advice is absolutely spot on! If you’re looking for someone who is honest, knows their stuff, enthusiastic and keen to help small businesses then look no further.”
“I’ve learnt more in these couple of hours with Karen than in years of trying to figure it out.”
Got a question about Gentle Marketing Reset? Check out the FAQs or drop me a line and ask away!