Unclog Your Blog

Is blogging still worth your time in 2026?

And if it is… what are you actually supposed to write about, how often should you do it, and what does “doing it properly” even mean now AI is everywhere?

Unclog Your Blog is a free live workshop for small business owners who know blogging could probably be doing more for their business … but haven’t quite got round to starting, have run out of things to say, or low-key abandoned the whole thing somewhere around blog post three e👀

In 45 minutes, I’ll help you work out whether blogging is worth your time, and show you a simple way to create useful blog posts without staring at a blank screen or feeding “write me a blog about…” into ChatGPT.

Choose the session that suits you:

Monday 14 September, 1.15pm - 2pm
Tuesday 15 September, 7.30pm - 8.15pm

(Same workshop both times.)

If your blog has been sitting there making you feel vaguely guilty, this is for you.

Maybe you keep meaning to start.

Maybe you did start, but every post took approximately 17 years to write.

Maybe you can't think of anything worth saying.

Or maybe AI has made the whole thing even more confusing. If anyone can generate 800 words in 30 seconds, is there any point in you writing a blog at all?

Yes, but probably not for the reasons you’ve been told.

And definitely not if your plan is to churn out generic posts because somebody once told you Google likes “fresh content”.

That’s what we’re going to sort out.

What you'll leave knowing

Whether blogging is actually worth it in 2026

I’m not going to give you some vague “content is king” reassurance.

We’ll look at what a genuinely useful blog can do for a small business now — including search, trust, sales conversations and the surprising ways AI has made good, original content more valuable, rather than less.

What to write when you think you have nothing to say

You don't need a giant content calendar or 50 clever blog ideas.

I'll show you a reusable method for finding useful posts in something you're already doing: having real conversations with your clients and customers.

You can use the method again and again, and you can start using it the same day.

How to turn the idea into a blog people can actually find and read

Headings. Titles. Metadata. Keywords. Structure.

I know, I know, but those bits tend to sound horribly technical until somebody explains what they're actually for.

I'll show you what matters, what doesn't, and how to get the important bits right without turning yourself into an SEO expert.

Where AI genuinely helps and where it really doesn't

I use AI in my own work. I’m not going to tell you it’s cheating, and I’m not going to tell you it can magically do your marketing for you either.

I'll show you where it can save you time, where it tends to produce forgettable sludge, and what still needs to come from you if you want your blog to sound like your business rather than everybody else's.

This workshop is for you if…

You run a small business and:

• your blog is empty, ancient or sporadic

• you never know what to write about

• writing a post feels like a much bigger job than it ought to

• you're wondering whether blogging still matters now AI can generate content by the bucketload

• you've heard conflicting advice about SEO and don't know what actually matters

• you'd quite like someone to explain the whole thing without making you feel as though you need a marketing degree first

You don't need to be a writer. You don't need to understand SEO. And you definitely don't need to have a colour-coded six-month content calendar.

You just need 45 minutes and something you know about your buyers.

Who’s running it?

I'm Karen Webber, founder of Goodness Marketing and the Do Crew.

I trained as a journalist and comms professional and I've spent more than 25 years writing marketing and editorial content, which means I've spent an unreasonable amount of my life thinking about what makes somebody actually want to read something.

I've also seen blogging change enormously.

Some of the old advice still works. Some of it really doesn't. And AI has changed the landscape again.

This workshop is the practical version of what I've learned: what's worth doing now, what you can safely ignore, and how to make blogging feel like a useful part of your marketing rather than another job lurking accusingly on your to-do list.

A few practical bits

Is it really free?
Yes. Completely free. There's no catch and nothing you need to buy to attend.

Which session should I book?
Whichever works best for you. It's the same workshop on both dates:

Monday 14 September, 1.15pm – 2pm
Tuesday 15 September, 7.30pm – 8.15pm

I've never written a blog post. Will I be completely lost?
Not at all. In fact, this is a very good place to start because you won't have to unlearn 48 complicated things somebody on LinkedIn told you were essential.

I've already got a blog. Is it too basic for me?
If you're blogging consistently, know exactly what to write and understand why you're doing it, probably. If your blog is inconsistent, taking too long, running out of steam or not obviously helping your business, come along.

What if I can't make either session?
Register anyway. If a recording becomes available afterwards, I'll let you know.

Your blog doesn't need more “content”.

It needs useful things that your customers actually want to know, written by someone who knows what they're talking about.

You already have most of that knowledge.

Come and spend 45 minutes learning how to turn it into a blog that earns its keep.