Impact Partnerships
Where marketing meets mission
Strategic thinking. Soulful storytelling. Practical momentum. For organisations ready to make a bigger impact.
If you're here, you're doing work that matters. You’re building something purposeful beyond profit. You also know that no matter how meaningful the mission, it won’t land without the right message, the right strategy, and the right support.
That’s where I come in.
I’m Karen Webber, founder of Goodness Marketing, and a strategist on a mission to help values-led organisations and initiatives turn their marketing into a force for good.
I bring a rare blend of deep experience, sharp strategic thinking, and genuine warmth, so your big-hearted work doesn’t get lost in the noise.
This work is personal. Because I believe marketing can do so much more than sell. It can connect. Include. Inspire. Mobilise. And when it’s done well, it changes things: for real people, in the real world.
Ways we can work together
Whether you need fresh eyes on your strategy, expert guidance for your team, or a speaker to bring your event to life, I bring clarity, creativity, and momentum where you need it most.
Strategic marketing consulting & mentoring
Big picture thinking. Actionable plans. Zero fluff. I support internal teams or founders with bespoke strategy that reconnects your marketing with your mission - and gets results.
Workshops, talks & guest expertise
Inspiring, practical, and packed with real-world takeaways, my talks and workshops are designed to empower, not overwhelm. I’ve delivered sessions for the likes of Small Business Britain, BT Skills for the Future, National Stationery Week, creative agencies, and membership communities. I’ve been a guest on several podcasts, and I’m always keen for a good chat!
External perspective & insight
If you’re inside the jar, you can’t read the label. Which is a good way to say you’re probably too close to your own brilliance!
I help you spot the gaps, find your message, and get back in touch with what makes your work matter, so your audience feels it too.
“Karen brings all her humanity to her work.
She oozes energy, joy, encouragement and honesty, so working with her is meaningful as well as useful.
Her focus on integrity and being ethical is refreshing and perfectly aligned to our own business values.”
Why partner with me?
Strategic clarity meets creative heart. I bring years of experience in ethical marketing, content strategy and campaign planning without the jargon or ego.
Values-aligned and mission-focused. I work best with organisations who care about doing good, and want to do it well.
Warm, collaborative and genuinely invested. This isn’t just work for me. It’s partnership. And I care deeply about helping your work reach the people who need it.
Let’s have a chat
Every partnership starts with a relaxed, no-pressure chat.
I’ll ask a few thoughtful questions, listen carefully, and give you my honest take on what would help most - even if that’s not me.
If I’m not the right fit, I’ll always try to point you to someone who is. This is about finding the right support to move your mission forward.
“I love Karen’s “can do” attitude, her endless energy, positivity and abundance of ideas. ”