Good Marketing in Bad Times

A simple guide for small businesses.

I wrote this guide in April 2020, when the pandemic first hit the UK. As we enter Lockdown 3.0 this January 2021, I felt it was the right time to promote it once again and make it available for small businesses.

Over the past year, you have got locked down and broken down by things out of your control, but you got back up again every time.

For many of my friends and clients, this time things feel different. We had made plans for the year, set intentions and thought we were in the home stretch to when we’re all vaccinated and hugging again. This time, it feels like a very long stretch still ahead.

I hope that as we hopefully enter our last lockdown, this guide will offer you some golden nuggets. Here’s what it covers:

Why now is not the time for social media distancing
What to talk about when there’s just one thing on people’s minds.

Find your purpose
Work out what drives you and what that means for your marketing.

Who are you talking to?
How to get the right people to pay attention to you.

Marketing audit
Work out where you are now so you can be clear about where you want to go next.

Content planning
Come up with good ideas and make them a reality.

Bear in mind:

• This was originally created in April 2020, and not everything will be relevant to the situation today

• Please note that the prices listed in for my services have changed since then.

• The special offer mentioned has expired.