Fledgling

 
 

Spread your business wings and take flight with confidence.

Is this you?

  • You have a clear vision for a service business, but you're unsure how to really take off

  • You're feeling overwhelmed by conflicting advice and endless "shoulds"

  • You worry about making mistakes or getting it “wrong”

  • You don't have entrepreneurial friends or family to guide your journey

  • You've been stuck in information-gathering mode but struggling to take action

  • You find yourself comparing your beginning to others’ middle or end

  • You're craving clarity, confidence, and a sustainable approach to building your business without burning out

  • You don't think yourself as being 'entrepreneurial'

  • You've had a niggle for a long time that you want to start a business or side-hustle, but you've talked yourself down for being 'unrealistic'

You're not alone in this feeling. And you don't have to figure it all out by yourself.

Introducing Fledgling

Fledgling will start in Autumn 2025.

A nurturing, practical programme designed specifically for aspiring business owners who want to grow their business idea with confidence and without burnout.

Fledgling combines actionable business guidance with powerful mindset tools to help you:

  • Clarify your unique path — not someone else's template

  • Build sustainable foundations — not quick fixes that lead to burnout

  • Take aligned action — not just consume more information

  • Trust your instincts — not be paralysed by others' opinions

  • Navigate challenges — not be derailed by them

In Fledgling we stand for business growth that's kind on your nervous system.

That means rejecting any pressure to go 'all in' or quit your day job before you know that would be a viable option for you.

There are too many voices on social media claiming you can make your 6-figure dream come true within six months. 

Marketers online know that certainty sells, but we know the path of business ownership is bound to include uncertainty, especially in the beginning.

Starting your business idea as a side hustle is an ideal way of ensuring you'll build your business from a place of joy and creativity, rather than from a place of survival and scarcity. Guess which state usually brings in more money?

Baby birds don't fledge the nest until their wings are ready to support them to fly; your precious business idea is no different.

Your guides on the journey

​Sally Heady is a QCH Therapist and Career Coach specialising in helping people overcome anxiety, imposter syndrome, and burnout to create fulfilling careers. She has been running her business since 2015, after a career as a solicitor. ​

Karen Webber is a marketing consultant who saves good people from bad marketing. With over 15 years of experience, she founded Goodness Marketing in 2017 to help values-driven entrepreneurs create impactful marketing. ​

Together, we bring 16+ years of entrepreneurial experience and a deep understanding of what new businesses really need - both practically and emotionally.

How Fledgling works

This isn’t just another course to add to your collection.

Fledgling is designed around a fundamental truth: real learning happens through action, not just consumption.

What you'll receive:

  • Comprehensive learning platform - Bite-sized video modules covering both business foundations and emotional resilience tools, available immediately upon joining

  • 6 weekly live sessions (90 minutes each) - Practical Q&A format where you can get personalised guidance and overcome obstacles in real time

  • Action-orientated approach - We'll be there to hold your hand as you take those crucial first steps, offering reassurance and direction when you need it most

What you’ll learn

From Karen:

  • Finding your authentic voice in business

  • Marketing foundations that actually work for beginners

  • How to position yourself confidently in your market

  • Sustainable approaches to growth without overwhelm

  • Pricing with confidence and consistency

From Sally:

  • Quiet your inner critic and build self-trust

  • Tap into confidence and self-belief so you can keep taking action

  • Support yourself so that you stay resilient in the face of set-backs

  • Dissolve the beliefs that keep you procrastinating or hiding.

  • Gain clarity on what you need to keep going, without burning out

By the end of Fledgling, you will:

  • Feel confident making business decisions that align with your values and vision

  • Have clarity on the specific actions that will move your business forward

  • Possess practical tools to manage the emotional challenges of entrepreneurship

  • Understand how to work sustainably without burning out

  • Know how to trust your instincts while remaining open to learning

  • Have a supportive foundation from which your business can steadily grow

  • Have new business friends and cheerleaders to encourage you on your journey

What makes Fledgling different?

We focus on the ecosystem of both business AND wellbeing.

Most business programmes focus exclusively on tactics and strategies, ignoring the human being implementing them. Others focus solely on mindset, without providing practical business guidance.

Fledgling integrates both, recognising that sustainable business success requires both practical knowledge AND emotional resilience.

We emphasise action over information hoarding.

Instead of overwhelming you with more content to consume, we create a supported environment where you can take meaningful steps forward, with expert guidance at every turn.

We understand where you are right now.

Unlike programmes taught by entrepreneurs who are far removed from the beginner's journey, we specialise in guiding people through the critical first stages of business growth.

Investment: £475 (payment plan available)

This includes:

  • Complete access to all learning materials (for life)

  • 6 weekly live sessions (90 minutes each) including direct access to a therapist and a marketing professional

  • Practical tools for both business development and emotional wellbeing

  • A supportive environment to take your first entrepreneurial steps

A payment plan is available at no extra cost. £250 to secure your spot and 3 payments of £75

Ready for your business idea to grow?

Join the Fledgling waitlist to be notified when enrolment opens in Autumn 2025.

Limited spots available to ensure personalised attention.

Is Fledgling right for you?

Fledgling is perfect for you if:

  • You're in the early stages of developing a service-based business

  • You value sustainable growth over quick, burnout-inducing fixes

  • You're ready to take action, not just collect more information

  • You recognise that emotional wellbeing is crucial to business success

  • You're looking for guidance from people who understand the beginner's journey

If that sounds like you, we can't wait to welcome you to Fledgling. Join the waitlist now!

Fledgling may not be for you if:

  • You're still in the ideation phase and haven't decided what you want to sell

  • You're looking for a get-rich-quick scheme or overnight success

  • You prefer to figure everything out entirely on your own

  • You're already experienced and have successfully launched multiple businesses

  • You're not willing to invest time in both the practical and emotional aspects of business building

  • You're looking for industry-specific technical training rather than foundational business guidance

We may still be able to help you in other ways. Get in touch so we can have a chat!

“The bird that dares to fall is the bird that learns to fly.”

Your business journey begins with a single step. Let's take it together.