Rule-breaking authentic marketing coaching
You know you're not bland, so why does your marketing feel like you're wearing someone else’s suit?
That was the dilemma Julie Flynn, a powerhouse financial adviser and coach, was facing. She wanted to stand out. Be authentic. But when she tried, that little voice of “is this too much?” crept in.
Sound familiar?
Meet Julie Flynn
Julie Flynn, Money Woman and marketing coaching client.
Independent financial adviser. Financial coach. Podcaster. Speaker. Champion for women navigating life after loss. Julie also helps other financial advisers charge fair and meaningful fees. She’s passionate, sharp, and crystal
clear on her mission.
But when it came to marketing, she felt torn between expressing her true self and staying within the bounds of what’s seen as “appropriate” in her industry (which, to be fair, is heavily regulated).
It’s that classic tenion: be genuine or be professional … but surely not both?
What Julie needed
When Julie contacted me about marketing coaching, it was clear she didn’t need (or want) a marketing formula. She didn’t need another checklist of “top 10 content ideas” or rigid buyer persona templates. (Though yes, we touched on that.)
What she really needed was permission.
Permission to:
Market like an actual human, not a brand manual.
Speak boldly and honestly.
Show up as full-on herself, and trust that would be enough.
How we worked together
Our work was collaborative, conversational, and built around what actually mattered to Julie. Between calls, we used a shared dashboard to keep ideas, drafts, and action points moving, so things didn’t get lost or stay theoretical.
Julie brought the energy. I helped shape it into strategy. Together, we created marketing that felt like her.
The marketing coaching transformation
Here’s what Julie walked away with:
Time saved by ditching platforms and tactics that weren’t working
Messaging that speaks directly and clearly to her audience
Content that actually sounds like a real person (because it is)
A noticeable uptick in engagement from her ideal clients
A genuine sense of enjoyment around marketing
But perhaps most importantly: Julie found the confidence to use her unique voice loudly and clearly in her marketing, and grow her impact as a result.
What Julie said (spoiler: she calls me a 🌈)
"I get a lot of compliments on my marketing and it's all down to Karen giving me 'permission' to do what I want and turn up as me.
Having Karen there to reassure that it's ok to be full-on me, and helping craft the message means I stand out from the cookie-cutter posts. Even better, it's fun!
Karen has a unique ability to laser focus on what makes you different and knows how to tease this out into a compelling message.
There's loads of people out there who say they can help you stand out, but quite frankly, they're all on bland brand messaging. With Karen, you're getting the whole flipping rainbow."
Julie also shared how much she appreciated my willingness to tear up the rule book,—and said that my experience shows “at every step”. Her verdict? A perfect 10/10 satisfaction rating.
The takeaway
If you’ve ever wondered whether it’s really okay to market like yourself, here’s proof.
You don’t have to shrink, dilute, or conform. You can be full-on you, and your best clients will thank you for it.