Navigating marketing in 2021

What if I told you marketing can be fun, can feel good and get you great results?

Yes, even in 2021!

Hands up if your grand plans and good intentions for your business went out the window in January with the announcement of yet another lockdown? 🙋‍♀️

I know the feeling. But all is far from lost. And who said new year’s plans can only be made at the start of the year?

As nature emerges from its winter hibernation here in the northern hemisphere, we can also start to see a few green shoots for businesses. Shops and hospitality reopening. Children going back to school. Energy levels increasing as the days get longer. Refilling our emotional and creative wells with activities that don’t only involve going for walks around our local area with a solitary pal (as lovely as those are) or anything on Zoom.

In anticipation of those days, I would like to invite you to a free webinar (yes, on Zoom unfortunately).

Navigating marketing in 2021: Spring into Spring edition

This session will be all about how you can approach your marketing planning right now: at the end of A Year of Pandemic and looking ahead to A Year of More Uncertainty.

When I speak to business owners, they tell me that they wish they had more time to think about their marketing. To plan ahead. They feel they need better systems and processes in place so their marketing feels easier or gets done more quickly. They just want marketing to feel less painful.

I like to go one better and say that marketing can actually be enjoyable! If you are ready to embrace optimism in your business and get to work, this session is for you!

In the webinar, I will cover:

• The mindset required of small business owners when it comes to marketing in 2021 (clue: it’s all about being flexible)

• How to approach goal setting

• Measuring progress and adjusting your plans

• Saving time with your marketing

I will also tell you a little bit about The Gentle Marketing Reset, my group programme for small businesses which starts in March (but I promise you this workshop will be value packed and the pitch about the programme will be a small part of the overall thing - not least because it is part of the ethical move pledge!).

Event details + FAQs

WHEN: Wednesday, 24 February 2021 @ 1pm GMT

WHERE: Zoom - you will be sent a link to the email address you use to sign up

HOW TO REGISTER: Please sign up on Eventbrite

WILL IT BE RECORDED? Yes. Please consider this when choosing your display name and whether you have your video on. A link to the recording will be sent to everyone who registered afterwards.

Kind words about my workshops