The answer is almost always "less"
Would you agree that we are conditioned to want MORE?
More money, more things, more activities? Do you constantly feel you should be doing more in your business? More marketing to get more sales to make more money?
What if I challenged you to consider that instead of more, the answer to your saved challenges is almost always LESS? Hear me out.
I've been saying "no more" in a very intentional way so far this month. Decluttering the house of outgrown, duplicate and unnecessary possessions. Sorting out my laptop files and camera roll (SO many screenshots). Saying no to things that overfill my diary.
And this past week while running my free challenge (To-Do to Ta-Dah!), I noticed there was a theme in the content I was sharing: “do less”.
Less marketing, but better
Because we're conditioned to believe if we just posted more on socials/sent a few more emails/spent more on ads/network more/buy another course, that our marketing troubles will be solved.
Haven't we all fallen into this trap? And found out that "more marketing" often ends up being a slippery slope to more stress rather than a guaranteed path to more sales?
So what if, instead of more, we actually did less marketing, but did it better? More intentional, more strategic, and more enjoyable?
Questions for you to consider
As you read this, how about thinking what it might look like to say no to scattergun posting on multiple channels and yes to focusing on the channels that really make a difference to the bottom line?
Resisting the next shiny marketing object, and instead chipping away at improving our website each week?
Less frantically trying to win new clients and instead treating our existing clients really, really well.
What can you STOP doing?