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Background

Phelatoro was a startup boutique property consulting firm when they came to us for marketing advice and help with collateral. 

As Phelatoro was based in the south-east, the project was delivered remotely with no in-person meetings. Far from this being a hindrance, we were able to fit in face-to-face meetings via video calls around other commitments, meaning the project was delivered quickly and to budget. 

What was particularly attractive about this project was the commitment of the founder to an ethical approach to property investment, as well as her inspirational, positive, can-do attitude in a male-dominated industry.  


The project

Karen wrote marketing copy about investment opportunities and designed a prospectus aimed at potential international investors. 


In their own words

“Karen’s insights and advice were invaluable when I started my business. She listened to my ideas and took the time to understand my goals, and offered creative ideas and highly targeted solutions. Her flexibility, resourcefulness and hard work meant that the project was delivered on deadline, to budget and to a high standard.

"She is a very detail-oriented, highly knowledgeable copywriter who quickly translates creative objectives into real-world solutions.

"Writing copy under pressure was second nature for Karen. While juggling many projects at one time, she also takes the extra steps to make sure the content meets multiple brand guidelines for my business partners and always met copy deadlines with focused content that hit the mark both in brand building and response generating.

"I would highly recommend Karen to anyone looking for a top-notch writer as she would be a valuable asset to any creative team.”

- Nadine Barnes, MD of Phelatoro