UPDATE 2019: The free guide to Christmas marketing is no longer available to download for free. Watch this space for more information on help with your 2019 Christmas marketing.
In case you haven’t noticed, there are just 40 days left until Christmas. So far I’ve had zero mince pies, cried once at a Christmas ad (and no, it wasn’t the Iceland one) and bought two presents.
The pressure is on at this time of year, and the busy-ness can really suck the joy out of what should be the most wonderful time of the year.
But fear not!
If you're feeling overwhelmed by the imminent arrival of the Coca Cola truck and intimidated by the budgets of big retailers, you can download my guide of 50 tips for your Christmas marketing to give you a helping hand. It’s free to download and jam-packed with creative Christmas marketing ideas that you can execute in anything from five minutes to a few days.
To give you a taster, here are three marketing challenges I set my letters community at the start of November. They are taken from the Christmas marketing book to give you a flavour of the kinds of tasks/projects I’ve included.
November marketing challenges
If you have half an hour:
Never do people feel more nostalgic than at Christmas. They think about their childhood and Christmases of the past, and they like sharing their stories with others. Tap into this by using your social media posts to encourage engagement around nostalgic topics: weird family traditions, best childhood Christmas memories, worst presents, their favourite Christmas songs, funniest cracker jokes. These are all great conversation starters and a fun way for people to engage with your brand.
If you have a few hours:
Add some bells or a few fairy lights to your logo on your website. Update your colour scheme to include something sparkly. Make all your social media profile pictures and cover photos Christmassy by adding a Santa hat, fairy lights or a bow.
Canva is a great (and free) tool for adding festive elements to your pictures - and we can teach you how to use this effectively.
If you have longer: Run a campaign
Plan something awesome for Small Business Saturday (December 1st). How can you increase your visibility on this day and beyond? Perhaps host an event or publish powerful (non-vanilla) content about what it's like to run a small business. Offer a discount and make sure you get people signed up to your email list on the day.
If you seriously have no time at all:
Get in touch with me and I'll do my best to help you make the most of this wonderful time of the year! I have just 3 more days between now and Christmas to take on more work, so get jingling!